Reliance’s JioCinema signs content streaming deal with NBC Universal

JioCinema, the streaming platform run by India’s Reliance Industries Ltd, has signed a partnership with NBC Universal Media in a push to increase Hollywood content on the platform for Indian viewers, the companies said on Monday.

The multi-year deal will give JioCinema’s premium subscribers access to popular shows such as “Downton Abbey”, “Suits” and “The Office,” the companies said in a joint statement.

This comes after JioCinema signed a content streaming deal with Warner Bros Discovery Inc in April for shows such as “Succession” and “Game of Thrones”.

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JioCinema announced its premium pricing earlier this month, moving away from free content model to fight rivals like Netflix and Disney in the content streaming space.